The Digital Future of Agriculture

Tremendous opportunities exist to leverage digital technologies in production agriculture. However, there are differencing levels of comfort, knowledge, affordability, and comfort with using computers, apps, and other devices and tremendous regional differences across the state in terms of access to suitable high-speed internet in farming and rural communities. These issues will continue to limit applications of things like sensors, the “Internet of things,” and transfer of data to and from farms with ag service providers, and other decision support tools that increasingly in the future will leverage AI, machine learning, and other cloud-based tools.  There are key differences in tech acceptance based on both age and gender. In studying agricultural service providers, we’ve learned of gaps in availability of talent in rural areas and concerns about “acceptance.”  Farmers and ag service professionals are keenly concerned about and aware of issues of data privacy and security.